Dynamic pricing
This article is about dynamic pricing for all cars except vans. Learn more about dynamic pricing for vans here.
Dynamic pricing means that GoMore automatically adjusts the price of the car to match the daily demand - this way we can make sure that you earn as much as possible with your car. Your price changes depending on the time of year and the day, so renting a car is more expensive when more people need a car and a little more affordable on days when the demand is not as great.
So with dynamic pricing, you get more rental requests when demand is lower, and you earn more at a time when many people need a car.
How are prices determined?
Price levels are adjusted based on the calendar year, whereby certain periods are classified as high season, low season or holiday season. The daily price is therefore based on the time someone wants to reserve your car.
High season:
By default, +20% for weekend (Friday to Sunday) rentals.
- December 5, 2022 - January 2, 2023
- January 28, 2023 - January 31, 2023
- February 25, 2023 - February 28, 2023
- March 30, 2023 - March 31, 2023
- April 29, 2023 - April 30, 2023
- May 27, 2023 - May 31, 2023
- June 29, 2023 - June 30, 2023
- July 29, 2023 - August 1, 2023
- August 31, 2023 - September 3, 2023
- September 29, 2023 - October 1, 2023
- October 27, 2023 - October 31, 2023
- November 30, 2023 - December 3, 2023
- December 29, - January 1, 2024
Low season:
By default, -15% to the daily price of the car for weekday (Monday to Thursday) rentals.
- Periods other than those defined above
Holiday periods:
By default, +40% to the daily price of the car for all rentals during the high season vacation seasons (summer & Christmas holidays) and +25% for rentals during the low season vacation seasons (autumn vacation).
- Christmas holiday: December 23, 2022 - January 2, 2023
- Winter holiday: February 20, 2023 - February 26, 2023
- Easter: April 7, 2023 - April 10, 2023
- May Day: April 28, 2023 - May 1, 2023
- Ascension Day: May 18, 2023 - May 21, 2023
- Summer holiday: June 26, 2023 - August 10, 2023
- Autumn holiday: October 16, 2023 - October 22, 2023
- Christmas holiday: December 22, 2023 - January 1, 2024
How to enable/disable dynamic pricing?
Dynamic pricing is on by default in all new car ads. Below you will find instructions on how to enable/disable dynamic pricing and make changes to it.
Do the following:
Via the website: Your car -> Manage car -> Pricing -> Dynamic pricing
Through the application: Your car -> Pricing -> Dynamic pricing
Can I set the price levels myself for dynamic pricing?
Yes, you can see and adjust the price level during peak and low season by clicking on Your Car -> Manage Car -> Pricing -> Dynamic Pricing -> Customize.
We recommend that you follow GoMore's prices, but if you want to decide for yourself how much the price should vary depending on the season. You can also adjust price levels manually or turn off dynamic pricing. This way you can make sure that the rental price of your car is always the same regardless of the season and demand.